We’re excited to spotlight Nick Bogias, a transformative business leader with extensive experience in sales, marketing, and business development. Throughout his career, he has earned a reputation for driving bold, sustainable growth and empowering teams built on collaboration, customer focus, and accountability.

Bogias has led major organizational transformations, developed strong senior teams, and strengthened key customer relationships across Canada. His career includes senior roles at Pepsico, Bell Canada, and Virgin Mobile, along with serving as Vice President of Sales at Good Things Promotional Products & Apparel. His expertise extends across strategy development, business integration, and retail market expansion both locally and nationally.

A defining strength throughout Bogias’ journey is his ability to step into new industries and master them from the ground up. He is also a seasoned coach and mentor, having led large-scale training programs and bringing genuine passion to helping people grow. Guided by his long-standing belief in people helping people, he focuses on building meaningful relationships, supporting others through challenges, and ensuring customers, partners, and teams move forward with clarity and confidence.

“I’m excited to connect with our incredible vendor community and partnerships to help us all grow and be the best we can be. We are CSB — supported by ASB’s long-standing history of building a solution-driven, people-first business. I’m truly energized to be part of CSB/ASB and to contribute to this next chapter of growth in Canada,” shared Bogias.

How do you define the purpose of your role at CSB?

Transformative is the best word, as we help Canadians discover a new model and approach to realizing a better Canadian Dream by helping them build a new business foundation. Bold Sustainable Growth is the definition for me. I use the tagline I’ve used for years: people helping people — which is what I do.

I leverage the amazing support team at ASB to help CSB support our Canadian sales reps, distributors, and partners as they grow their business and find solutions for their pain points and dreams. Leveraging my past experience running a distributorship (and tier-one company experience on a national level), and understanding the pain points and steps needed to help build a viable business, I am able to bring that to our base.

What do you enjoy most about working in this industry?

It’s the comradery and the people in this business. They have similar desires to help solve problems and support companies or brands in finding solutions to help them help other people. It’s a fun industry with so much growth and potential for people.

What keeps you motivated outside of work?

Family. My wife is my rock and my compass, who I appreciate so much — yes, sometimes not enough — and my kids fuel me as I see them grow into adults and begin their own life. Watching sports is a passion; I still think I can compete in any sport. Movie nights with my wife and dog-sitting our kids’ dogs is a pastime we enjoy. We also love travelling and having family time whenever we travel.

I used to be a soccer coach for 18 years for my daughters’ and sons’ rep teams — such a busy time but so enjoyable. I enjoy being a coach, mentor, and training guy. I follow and study so many great business leaders and programs including Franklin Covey, Ryan Estis, Simon Sinek, and more. Continuous learning, I feel, is important.